Loewe Spheros plasma television. $35,000.

Were you fortunate enough to sell your dot com shares before the technology
bubble burst? Is your central city restaurant booked solid every night,
despite huge prices and patronising staff? Were you born with a silver
cutlery service in your mouth?
If your answer to any of these questions is yes, then Loewe
has your telly ready now.
Actually, watching the Loewe Spheros for any length of time suggests
that this device somewhat transcends common understanding of what television
should be. This is a no-effort spared machine where enormous pains have
been taken to attend to details that other manufacturers evidently couldnt
care less about.
Although its not the Spheross attention to detail that immediately
commands notice rather its the huge, perfectly flat 42 inch
wide (106 cm diagonal) screen 15cm-deep flat panel display, combining
the brilliance of a gas plasma display with the accumulated benefits of
Loewes years of work on digital TV chassis.
Viewed
from a sofa in a bright day-lit but not sunny room, the floor-standing
Spheros is an imposing, nearly square group of panels: On top, the large
852 by 480 pixel screen with surrounding bezel establishes the basic dimensions
of the unit. Below, a small brushed-chrome rectangle with a round port
allows infrared sensor to peep out from a panel of four concealed speakers;
and below that, a deeper panel conceals a subwoofer.
Electronics for the display are kept apart in a master unit, with a single
thick sealed cable connecting the two. Control is by a substantial alloy
remote which gives access to a computer-style series of menus, and also
comprehensive on-screen help. The Spheros does not need a printed manual.
Loewe says the Spheros uses the P24 variant of its Q2400 top-of-the line
chassis; the version available in New Zealand has no fewer than three
SCART inputs, along with VGA and even RS232 connectors. The Spheros may
be expensive, but it maximizes its value by accommodating as wide a range
of connection options as possible.
Picture-in-picture, optional surround speakers, timers parental lock
functions you can pretty well take them all for granted in what
is the top model from a manufacturer famous for the high quality of its
products.
The minor touch I liked the best (because my TV doesnt do it, and
it bothers me) was the automatic sound levelling switch channels
or signal sources and the Spheros will do its best to hold volume at an
even level. In Europe broadcasters include a signal to make this easier,
but the Spheros will do it by itself if that signal isnt available.
Loewe claims the Spheros is the worlds best TV, which is inevitably
a subjective evaluation that is likely to be overtaken by technological
progress. Nevertheless, Ive never seen a better one.
Forget
about the pixel count: as a sometime film projectionist, and former film
reviewer Id rate the quality of the Spheross image as better
than most commercial 35mm cinemas, better even than many preview theatrettes
(particularly since the low clatter of projector noise common to most
theatrettes is not part of the Spheros experience.)
The on-screen image from a DVD source is not exactly like film, or ordinary
TV, or anything else, however; theres a barely perceptible sense
of not flicker, but noise, in some areas of smooth tone. I found
it no more noticeable than the graininess in a 35mm movie; call it character,
rather than anything perjorative.
Naturally, screen geometry is perfect it is possible to introduce
distortion to make square images fit the oblong screen, but its
entirely a matter of user choice.
Thankfully, the over-crispness Ive seen in some large LCD-based
displays was absent. (My guess is that LCD manufacturers are compensating
for trailing effects with moving objects by applying sharpening algorithms
the Spheros instead takes steps to smooth fast moving objects with
what Loewe calls Digital Transient Improvement technology, although like
just about everything else, this can be turned off by a menu selection.)
You will need a more than average amount of money to pay for this: the
basic Spheros wall unit and master unit starts at $35,000 (a years
pay for many people); the floor standing version, with remotely controlled
power-driven swivel is more like $42,000. It is available in Arctic Silver
finish, or a glossy lacquer-like black.
It would be foolish to buy such a device without having a suitable room
to put it in, along with speakers and input sources to match; all this
will take serious money.
Nevertheless Loewes local distributor says it is a steady seller,
with customers taking pains over installation. At least one has set up
the Spheros so that it retracts into the floor when not in use. Could
this be Dr Evils TV of choice?
Click here for Loewe dealers
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